Black Forest is inspired by real forests and we want to make sure they thrive for years to come. In 2019, you helped us raise $100,000 to plant 100,000 trees. This year we wanted to see that number grow. Starting on Arbor Day (April 24th), we joined forces with the National Forest Foundation to put our money where the trees are and keep things Real Juicy, Real Good.

In addition to the $500,000 we’re donating this year, we set aside another $50,000 to donate and asked our friends and followers to support the cause by building the first ever Virtual National Forest from home.

For every photo of a tree on Instagram tagged with we pledged to donate $1 to the National Forest Foundation. Every tree planted on Instagram between Arbor Day and June 30 planted one in real life. Thanks to your support, our donation will plant 550,000 trees in National Forests around the United States!